Application of Multimedia Knowledge Competition and Answer Interaction in Digital Exhibition Hall

With the development of science and technology and the arrival of the digital era, multimedia digital exhibition halls have become more and more important display and communication platforms for enterprises and organizations. The digital exhibition hall not only has the advantages of efficiency and convenience, but also can realize various forms of interaction through multimedia technology, among which the multimedia knowledge contest and answer interaction is a highly concerned application.

1、 Advantages of multimedia knowledge competition and interaction

Increase participation: the multimedia knowledge contest and answer interaction can stimulate the enthusiasm of the audience to participate, so that they can actively participate in the interaction and enhance the visiting experience while visiting the exhibition.

Promotion of knowledge: the multimedia knowledge competition and response interaction can help enterprises and organizations to pass knowledge in the exhibition and improve the audience's awareness and understanding of products or services.

Promote communication: Multimedia knowledge competition and response interaction can promote the communication between enterprises and audiences, so that enterprises can better understand the needs and feedback of audiences, thus improving products and services.

2、 Application Mode of Multimedia Knowledge Competition and Answer Interaction in Digital Exhibition Hall

Online multimedia knowledge quiz: enterprises and organizations can set up online multimedia knowledge quiz links in the digital exhibition hall, and let the audience participate in the quiz through the Internet. The audience can complete the answer within the specified time, and the system will automatically count the scores and rank them. The audience can also share their scores through social media.

Augmented reality (AR) knowledge quiz: using AR technology, enterprises and organizations can set up AR interaction links in digital showrooms to allow audience to participate in the quiz through mobile phones or tablets. The audience needs to find the answers on the booth within the specified time, and the system will automatically count the scores and rank them. At the same time, they can share their achievements through social media.

Interactive game knowledge quiz: enterprises and organizations can design interactive game links through the multimedia equipment in the digital exhibition hall, so that the audience can answer questions in the game. The audience needs to complete the task within the specified time, and the system will automatically count the scores and rank them. At the same time, they can share their achievements through social media.

3、 Application effect of multimedia knowledge competition and response interaction

Improve the visiting experience: Through the interaction of multimedia knowledge competition, the audience can actively participate in the interaction and improve the visiting experience in the process of visiting the digital exhibition hall.

Increase brand awareness: Through multimedia knowledge competition and interaction, enterprises and organizations can transfer knowledge in the exhibition, increase audience's awareness and understanding of products or services, and improve brand awareness.

Promote communication and feedback: Multimedia knowledge competition and response interaction can promote the communication between enterprises and audiences, so that enterprises can better understand the needs and feedback of audiences, thus improving products and services.

Improve the exhibition effect: through the application of multimedia knowledge competition and interaction, the digital exhibition hall can better attract the attention and participation of the audience and improve the exhibition effect.

In a word, multimedia knowledge competition and response interaction has broad application prospects and potential in digital exhibition halls. Through this form of interaction, enterprises and organizations can increase audience participation and brand awareness, promote communication and feedback, and improve the exhibition effect. At the same time, the multimedia knowledge contest and answer interaction also provides a more interesting and challenging visit experience for the audience.