Positioning ideas and scheme planning of modern digital enterprise exhibition hall

With the rapid development of digital technology, the construction of digital enterprise exhibition halls can better interpret the corporate image. The presentation of enterprise exhibition halls can be understood as an image packaging, which is the place that enterprises must pay attention to. Building a good enterprise exhibition hall is the innovation of enterprise brand. In this way, we can interpret the corporate image so that customers can better understand products, services, culture and other aspects. Therefore, a clear positioning can facilitate the next step of planning, copywriting, design and other work in the exhibition hall design. Because many enterprises have not been involved in the enterprise exhibition hall, there is some deviation in the overall idea of the enterprise exhibition hall. As a design company, it should give suggestions and guidance to them, focus on the main issues, so that enterprises can be more comprehensive, Highlight the key points and show them to the exhibitors in an innovative way, so as to enhance the popularity and influence of the enterprise.

To determine the positioning of enterprise exhibition halls, full communication with enterprises is essential. Before design, we should do a good job of "homework", understand the history, positioning, culture and development planning of the enterprise, and grasp the display demands of the enterprise. The exhibition hall designer should give full play to his imagination and creativity, and comprehensively plan and flexibly design multimedia exhibition items such as color, light, projection, sound, screen, etc., so as to make them play their best role and accurately convey the enterprise's display intention to the exhibitors.

When the major theme is established, the division of minor themes should not only be appropriate to the overall style, but also be creative, so that they can become local highlights. The design of the exhibition hall is influenced by the theme style from beginning to end. The connection between the small themes is inseparable from the overall design of the exhibition hall.

The positioning of the enterprise is established according to the above direction, so that the planning of the enterprise exhibition hall construction can continue with the enterprise positioning. The following contents are used for reference in the planning of the digital enterprise exhibition hall construction:

1、 Design positioning

1. Planning objectives

a. Concentrate on demonstrating the company's grand enterprise strength;

b. Present the company's current development situation and close range vision;

c. Reflect the company's brilliant development process and accumulated dreams and culture.

2. Planning ideas

According to the space structure and budget of the exhibition hall, the content of each part to be displayed shall be reasonably arranged, and the latest indoor space performance concept and multimedia technology shall be combined to create a modern enterprise culture exhibition hall with great visual impact, dynamic and static forms and brand connotation.

2、 Design concept

Scientific exhibition design, atmospheric exhibition hall atmosphere, advanced exhibition equipment, and novel exhibition forms.

Fully display the development achievements of enterprises and undertakings; Corporate culture and spirit;

3、 Exhibition hall design

According to the space structure of the exhibition hall, the content of each part to be displayed shall be reasonably arranged, and the latest indoor space expression concept and multimedia technology shall be combined to try to create a modern enterprise exhibition hall full of visual impact, dynamic and static forms and brand connotation.

1. Circular screen: the content can be played through the touch screen device to display or separate the development process of the enterprise at the same time.

2. Three dimensional characters, light box pictures and texts: brief introduction to the company's corporate culture.

3. Time axis: pictures and text introduction corresponding to enterprises

4. Message board, photo wall: employee testimonials, company system, management, social security and welfare construction

5. Honor Wall: various honorary titles, trophies, certificates and medals obtained by the company over the years.

6. Future development: fully reflect the company's advantages, achievements and strategic vision.

Curious Digital Technology is a professional comprehensive service provider for multimedia interaction in digital exhibition halls. It focuses on multimedia interaction projects in exhibition halls, including image snapping, interactive projection, digital sand table, interactive slide screen, immersive scene, holographic projection, phantom imaging, AR/VR interaction, multi screen interaction, central control system, projection edge fusion technology system, etc., and provides software development One stop services such as project scheme customization planning, hardware system integration construction, interactive software development and debugging, film and television production, technical support, after-sales maintenance, etc;